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Evergreen TV

NEW YORK — Evergreen Magazine is the first of the big-time publishers to move into the video-cassette field. The magazine itself, owned by Grove Press, should give an idea of what to expect — hardly the usual video fare. Grove president Barney Rosset says that the video-mag may be as much as five years away but he’s already engaged in talks with major video-cassette manufacturers.

December 1, 1970

Evergreen TV

NEW YORK — Evergreen Magazine is the first of the big-time publishers to move into the video-cassette field. The magazine itself, owned by Grove Press, should give an idea of what to expect — hardly the usual video fare.

Grove president Barney Rosset says that the video-mag may be as much as five years away but he’s already engaged in talks with major video-cassette manufacturers. If the magazine became a reality, one could expect televised porn flicks, radical politics,even good ol’ rock and roll. It might be the only alternative to televised stagnation.

The primary problem right now is, of course, the great expense of cassettes for the consumer. Rossett estimates that a subscription to the monthly Evergreen video edition would cost about $50 a year. Advertisements would come from the usual sources but would not interrupt programming. Instead, they would be placed at the beginning and end of the programs.

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