The Hare Krishna Look

For the past three or four years, marketing experts in major corporations have established a consistent pattern of taking quality make-shift ideas out of “youth-culture,” dressing them up, mass producing and distributing them with low ideals and high price tags. Bell-bottoms, leather clothes, head bands, long hair (wigs), and peace symbols can all be MasterCharged in suburban Shopping centers; there’s no need to mess with idle freaks while trying to emulate them. The individuals who come up with these concepts are usually titled “assistant vice-president in charge of youth marketing,” but they’re better known as “house freaks.” During the first week in April there was a “house freaks” conference, of sorts, in Nogales, Sonora, a Mexican border town across from Arizona. After three days of getting ripped on tequila, sleeping with Mexican whores found on Canal street, and getting burned trying to buy $40 kilos on expense accounts, they set about their business.