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THE BEAT GOGS ON

If you’re like me, bucko, you sit down every morning to a heapin’ bowlful of vitamins and goodies known as dry cereal. Who wants to mess around with frying those messy eggs and that whole business, anyway? Just fill up a bowl, pour the milk and dig in.

November 1, 1972
Chet Flippo

THE BEAT GOGS ON

Snap Crackle & Pop Meet The Boxtop Boogie

If you’re like me, bucko, you sit down every morning to a heapin’ bowlful of vitamins and goodies known as dry cereal. Who wants to mess around with frying those messy eggs and that whole business, anyway? Just fill up a bowl, pour the milk and dig in. Nothing better. For the first two decades of my life, I was a staunch General Mills fan. Nothing but Cheerios and Kix: the best cereal and the best deals on the boxes. You could send away for all kindsa neat stuff: midget telescopes and magic decoders you could wear as rings, rocket ships, pocket-sized atomic bombs.

I thought I would stick with GM the rest of my days until a few weeks ago when the woman who buys food for me came home with box after box of Post cereals, that stuff from General Foods. Traitoress, I hissed at her. What will Gen. Mills think?

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