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A New Mag Pipes Up: The Record Rag

It is common knowledge that the magazine you hold in your hands is America’s best rock mag, but what is not common knowledge is that America’s second-best rock mag has been steadily gaining steam in San Francisco. No, not that one — I’m talking about The Record Rag, published as a leisure service of Aquarius Records, a feisty little record shop on Castro Street.

December 1, 1973
Ed Ward

It is common knowledge that the magazine you hold in your hands is America’s best rock mag, but what is not common knowledge is that America’s second-best rock mag has been steadily gaining steam in San Francisco. No, not that one — I’m talking about The Record Rag, published as a leisure service of Aquarius Records, a feisty little record shop on Castro Street. Aquarius itself is pretty amazing — easily the Bay Area’s best selection of jazz, for one thing, and they love to buy old record collections, as long as the (fiscs in question are playable. In addition, the staff at Aquarius knows and loves the music they sell. There’s no question but that they’re making money, but there’s also no question that making money is only one of the reasons they’re in business.

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