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THE BEAT GOES ON

Consumers Caught Jumping Out Windows First albums, then singles, and now jukeboxes. Fer Chrissakes — is nothing sacred anymore? That’s right, that hallowed machine the juke will soon cease to be cheap thrills. Across the country, they are being converted to play only one song per quarter.

January 1, 1975
Sam Silver

THE BEAT GOES ON

Consumers Caught Jumping Out Windows

First albums, then singles, and now jukeboxes. Fer Chrissakes — is nothing sacred anymore?

That’s right, that hallowed machine the juke will soon cease to be cheap thrills. Across the country, they are being converted to play only one song per quarter. Supposedly, you will be getting more for your money, even. That’s because they are also being converted to play in quadrophonic sound. Great .. .except for two tiny details.

. One, they don’t play quad; they play normal stereo records through a device that produces simulated quad. (Surely you remember “simulated stereo,” that device by which a perfectly good mono record was made to sound a thin shadow of its former self.) Second, there are no singles in quad, so even if the machine did reproduce it faithfully, it would have nothing to reproduce!

Progress, where is thy reward?

The Sago Of Bezerkeley Records

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