THE BEAT GOES ON
NEW YORK - Ring around the collar! Ring around the collar! Sick of all those annoying commercials? Thinking of giving up TV for good in favor of the trusty old hypeless stereo? Well, brace yourself. Tentative plans are afoot on Madison Avenue to print ads on record album covers, or, alternately, to pay groups to include the picture of a product in the design of their album jacket.
THE BEAT GOES ON
Ring Around The (Album) Sleeve
NEW YORK - Ring around the collar! Ring around the collar! Sick of all those annoying commercials? Thinking of giving up TV for good in favor of the trusty old hypeless stereo? Well, brace yourself. Tentative plans are afoot on Madison Avenue to print ads on record album covers, or, alternately, to pay groups to include the picture of a product in the design of their album jacket. Oliver Berliner, the president of TelAudio Center, ecstatically estimates that 20 million LFs could net an extra $1.6 million with ads on their covers. With figures like that being tossed around, can the recession-'ttamaged recording industry resist the idea? Maybe next time The Who can sell out for real!
Grateful Dead's Last Words: "Get Into Plastics."