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The South Rises Again

It was just about seven years ago that the pride of Meridian, Mississippi struck its first blows for Rock 'n' Roll against inflation. Seemingly overnight, Peavey Electronics Corp. entered the picture with a line of professional amplifiers and sound systems to give the fat-cat competition a round of ulcers.

February 1, 1977

The South Rises Again

EXTENSION CHORDS

by Bill Paisley

It was just about seven years ago that the pride of Meridian, Mississippi struck its first blows for Rock 'n' Roll against inflation. Seemingly overnight, Peavey Electronics Corp. entered the picture with a line of professional amplifiers and sound systems to give the fat-cat competition a round of ulcers. Not only was the equipment reasonably priced, but it had the power and sound that previously had been only an extravagant pipe-dream in some 16-year-oldhead.

So it was that Peavey rose from the deep South as the Volkswagen of amplifiers, to win its spurs under the endorsement of many big name pickers, as well as the Joe Schmoes in every bar and Holiday Inn across the country.

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