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Aiming For The Heart

I often wonder whether CREEM would read any different if it was devoted to the hip doings of, say, chartered accountants. When you've read one rock star interview you've read them all and what you've read is the game-plan of another well-organized professional marking up each gig, each record, each conversation even, in his little book of profits and loss.

November 1, 1977
Simon Frith

Aiming For The Heart

LETTER FROM BRITAIN

by Simon Frith

I often wonder whether CREEM would read any different if it was devoted to the hip doings of, say, chartered accountants. When you've read one rock star interview you've read them all and what you've read is the game-plan of another well-organized professional marking up each gig, each record, each conversation even, in his little book of profits and loss. CREEM's PROFILES aren't so funny anymore.

In the old days it was all so much easier. The point of the interview was to make the star sound like a good date, and the interviewer just had to be his mother—playing on his good points, tactful about his bad ones, helpful with hints about his diet and tastes in movies. The loyal reader could handle an evening out with every star in the Top 20 and all at once if necessary.

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