YUMMY YUMMY, CHEWY CHEWY: A Bubblegum Yarn
In the early 1900’s, Frank H. Fleer concocted a sticky substance, a strange type of chewing gum, which he called “Blibber Blubber.” But chewing on this gum was like chomping on Silly Putty; furthermore, it had a wet bubble that usually burst, sticking stubbornly to junior’s countenance.
YUMMY YUMMY, CHEWY CHEWY: A Bubblegum Yarn
by Bobot A. Hull, Dr. Oldie, and “Big” Al Pavlow
Perhaps the blight of the late sixties was ‘bubblegum, ’ music planned entirely as a product, not as anybody’s art. —Charlie Gillett, The Sound Of The City
In the early 1900’s, Frank H. Fleer concocted a sticky substance, a strange type of chewing gum, which he called “Blibber Blubber.” But chewing on this gum was like chomping on Silly Putty; furthermore, it had a wet bubble that usually burst, sticking stubbornly to junior’s countenance.
In 1928, as determined as Fred MacMurray inventing flubber, Fleer introduced the Son of Blibber Blubber—a hardy chew with strong surface tension and snap-back, instantly dubbed “Dubble Bubble Gum.” Because it consisted mostly of rubberlike tree sap, Dubble Bubble had wonderful elasticity and made huge, perfect bubbles. Specifically developed to bring children pleasure, it was a world-wide sensation.