WELCOME TO THE '80S
Imagine thumbing through the pages of Time or Newsweek and finding an advertisement for a new Les Paul guitar. Pretty unlikely, huh? Not the sort of magazine format one would expect to see a musical instrument ad in, is it? But recently, these magazines, and others like People, have featured big, full-color ads from musical instrument manufacturers.
WELCOME TO THE '80S
FEATURES
KEYBOARDS & COMPUTERS
Allen Heater
Imagine thumbing through the pages of Time or Newsweek and finding an advertisement for a new Les Paul guitar. Pretty unlikely, huh? Not the sort of magazine format one would expect to see a musical instrument ad in, is it? But recently, these magazines, and others like People, have featured big, full-color ads from musical instrument manufacturers. Not guitar companies, but keyboards.
That’s right, the electronic keyboard has really come of age in the ’80s. What once was confined to the RCA building—where back in the ’50s a synthesizer could literally take up an entire floor of a highrise office building—has now been miniaturized and refined to machines that fit neatly under one arm—the electronic keyboard.