ROCK VIDIOCY
The rapid acceptance of MTV throughout wired-up Amenca proves three things. First, that there's Big Bucks at stake in the rock 'n' roll biz no matter what the record companies are sobbing about. Secondly, whoever gets on the bandwagon first with the most (which is what MTV has done) does best, at least initially.
ROCK VIDIOCY
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FORCED TO WATCH MTV!
DAVE DiMARTINO
The rapid acceptance of MTV throughout wired-up Amenca proves three things. First, that there's Big Bucks at stake in the rock 'n' roll biz no matter what the record companies are sobbing about. Secondly, whoever gets on the bandwagon first with the most (which is what MTV has done) does best, at least initially. And, thirdly, most rock 'n' roll bands are made up of morons —which you probably already knew—and their videos are proving it faster than their records do.
Aside from the few intelligent bands who were videoconscious way back when— Blondie is high on the list— most groups have finally realized that there's a vast untapped audience out there in TV-land, in places where they can't afford to perform. And if these bands can't get their music played on America's horrendous FM "rock" stations, they can at least shoot for o video sufficiently clever enough to be cabled in to those places.