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REWIRE YOURSELF

The moment I first held a Compact Disc in my hand, I thought, “My God, if we could do this, we could cure cancer. We could eradicate hate and hunger.” Then I remembered where I was. Downtown 20th Century. And the Compact Disc is about as close as we’re likely to get to any real answers to real questions.

July 1, 1983
Richard Robinson

REWIRE YOURSELF

A SOUND REVOULUTION?

by

Richard Robinson

THE COMPACT DISC

The moment I first held a Compact Disc in my hand, I thought, “My God, if we could do this, we could cure cancer. We could eradicate hate and hunger.”

Then I remembered where I was. Downtown 20th Century. And the Compact Disc is about as close as we’re likely to get to any real answers to real questions. The Compact Disc is a real triumph for the polyester-heads.

WHO: The people who make records have noticed that, generally speaking, records are of poor quality. Poor technical quality. They pop and click. They collect dust. They melt if left on the radiator. They scratch. They wear out with use.

Records (plastic, 33V3 rpm) also don’t do the best job doing what they’re supposed to do: reproduce sound accurately.

WHAT: The answer to the poor tech record? Need you ask? The answer is: “If it doesn’t work throw it away.”

If it doesn’t work throw it away. And invent something that works better.

If it works better it should cost more.

If it costs more, more can be charged for it.

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