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SUITED TOAT

The time has come, Eleganza believes, to set forth some guidelines for the wearing of short-sleeved shirts. And Eleganza is nothing if not timely. Here I will paraphrase Fran Leibowitz, and ask this: If people don't want to hear from you, what leads you to imagine that they want to hear from your T-shirt, or to be urged to buy something by it?

March 1, 1984
John Mendelssohn

SUITED TOAT

ELEGANZA

by

John Mendelssohn

The time has come, Eleganza believes, to set forth some guidelines for the wearing of short-sleeved shirts. And Eleganza is nothing if not timely.

Here I will paraphrase Fran Leibowitz, and ask this: If people don't want to hear from you, what leads you to imagine that they want to hear from your T-shirt, or to be urged to buy something by it?

Of course there are exceptions to every rule, and this one is no exception. T-shirts for which the wearer himself did the artwork, for instance, are Eleganza-approved, as too are those that advertise products, businesses, or services with particlarly amusing names (Buster's Flophouse, say, or Bobo's No-Pain Acupuncture [Five Puncturers—No Waiting] or eye-pleasing logos—so long as these products, businesses and services are unavailable in the locale in which the T-shirt is worn. Eleganza frowns with all its might on passive shilling.

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