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COOL AIN'T JUST A TEMPERATURE

Oftentimes, the record industry seems as bland and utilitarian as the bell and pad alarm method of bedwetting prevention. One bunch of drudges adds up columns of figures in windowless rooms while another bunch blows hot balloon juice at each other in the boardroom.

May 2, 1985
Rick Johnson

COOL AIN'T JUST A TEMPERATURE

Rick Johnson

Oftentimes, the record industry seems as bland and utilitarian as the bell and pad alarm method of bedwetting prevention. One bunch of drudges adds up columns of figures in windowless rooms while another bunch blows hot balloon juice at each other in the boardroom. Oh sure, they know all about demographics, profit margins, shakeouts, breakdowns and the like, but what do they know about cool?

Only on the heavy metal side of the fence is this precious spiritual property even considered. There are many bizfarts who think that metal music is all noise, and they’re right. What they fail to consider is the timeless scientific principle most recently demonstrated by West German zookeepers, who proved that noise stimulates adult crocodiles sexually. If it works on slimy reptiles, just think what it could do at the CREEM office!

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