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Prime Time

CULTURE KICKS: After nine months of living with cable, after watching liberal doses of CNN, CSpan, the Atlantic and Chicago �superstations,� Lifetime, MTV, VH-1, The Nashville Network, The Movie Channel, Cinemax (wasn�t so foolish, though, as to purchase HBO or Showtime...yet), the USA Channel (well, maybe not the USA Channel—that�s a column in itself), The Christian Broadcasting Network and so on and so forth, one begins to sense the demographics here—a composite of the various target audiences emerges.

September 1, 1985
Richard C. Walls

ARMADILLOS LASHED MY KNEECAPS

by

Richard C. Walls

CULTURE KICKS: After nine months of living with cable, after watching liberal doses of CNN, CSpan, the Atlantic and Chicago �superstations,� Lifetime, MTV, VH-1, The Nashville Network, The Movie Channel, Cinemax (wasn�t so foolish, though, as to purchase HBO or Showtime...yet), the USA Channel (well, maybe not the USA Channel—that�s a column in itself), The Christian Broadcasting Network and so on and so forth, one begins to sense the demographics here—a composite of the various target audiences emerges. The average cable viewer, one must conclude, is white, middle-aged, middle-class, either apolitical or more conservative than Reagan, suburban, and, uh, a little on the dim side (experience teaches that it�s best to make this last accusation as gingerly as possible—all you have to do is use the word �stupid� and everybody takes it personally).

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