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COMPLIANCE ROCK O’CLOCK

A look at the recent trend of billionaire CEOs arrogant enough to think they can purchase rock-star status.

December 1, 2022
Sam McPheeters

The Winklevoss twins were ready to rock! It was June 2022, and the billionaire entrepreneurs roared into Asbury Park in a 45-foot Prevost tour bus that announced, in huge, garish letters, that MARS JUNCTION had arrived to bust the house down. The new cover band had come to rock out the hot 1990s/2000s jams of their youth: Blink-182, Fall Out Boy, the Killers, Kings of Leon, Mumford & Sons, Sublime. A year earlier, they’d debuted in Brooklyn after a series of increasingly larger dress rehearsals, and a tour was the next logical step. Now the boys were stepping out hard, traveling in a nine-person team that included a vocal coach and a Mercedes-Benz Sprinter passenger van.

Their performance history was meager. Besides piano recitals, there’d been just one high school production, when they’d played mute eunuchs in Tarzan suits, each mirroring the other’s movements for laughs (as monozygotic mirror twins, the two are reverse images of each other, down to birthmarks and handedness). At Harvard, they’d jammed with classmates Miles Fisher (the future actor and TikTok star) and Divya Narendra (later immortalized in 2010’s The Social Network, along with the twins themselves). But they never had the time to play gigs, what with their Olympic-level rowing and infamous entanglements with Mark Zuckerberg.

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