“I usually answer the phone here “Storage!” Or sometimes I answer in German or say ‘Rubinsky’s Deli!”’ Storage is very much like it, this very nondescript warehouse-style building not too far from the glamor of H*O*L*L*Y*W*O*O*D but too boring to look twice at. A hideaway. In it, Iggy Pop and his new band are rehearsing for a world tour, to kick off in Denmark, sweep across Europe, then the States, and then on into Japan. Such a task requires privacy and isolation, and this anonymous joint ensures it.